Nicole Zeno

I was the Lead UX Designer and Web Designer throughout the project cycle from requirements gathering to strategy, wireframing, prototype designing, and website development. I also collaborated with key stakeholders to brainstorm ideas and problem-solve.

• Develop a comprehensive way to list Nicole's various occupations
• Showcase Nicole's achievements as an entrepreneur and business owner
• Encourage users to reach out to Nicole and book her as a public speaker/consultant

1. Empathize

User Interviews: I conducted several stakeholder interviews to gain insight into Nicole’s professional experiences, business endeavors, and future goals. This led to a better understanding of user needs, behaviors, and expectations.

Card Sorting: Using card sorting, we were able to organize Nicole’s business skills and occupations into categories that would later become the featured sectors of her website.

2. Define

Nicole is always tackling a new project, which is why her online presence is outdated and in need of restructuring. Without a centralized website to reach Nicole, business owners will have trouble contacting Nicole to assist in their business needs. The goal of this project is to create a professional website for entrepreneur Nicole Zeno that invites users to book consultations and learn more about her business endeavors.

3. Ideate

Utilizing the information from the stakeholder interviews and our collaborative card sorting sessions, I have identified the major sectors of Nicole's occupations and skills that will invites users to book a consultation.

4. Prototype

After deciding on the optimal user flow for the website, I designed wireframes and high-fidelity prototypes that would later become Nicole Zeno’s consulting website.

5. Test

After developing the high-fidelity prototypes into a functional website, I was able to conduct usability testing to gain insight and feedback on any changes that needed to be made to the design.

6. Implement

With the addition of feedback from our users during usability testing, I was able to update the design of the website and publish a professional website for entrepreneur Nicole Zeno that invites users to book consultations and learn more about her business endeavors.

Upon reflection of this case study, it's evident that a user-centric approach, combined with creative design solutions and iterative testing, can result in a professional website that not only meets its objectives but also enhances the overall user experience. I look forward to seeing Nicole's career continue to thrive with her new and improved consulting website.